Dita Von Teese: 'Von Follies' Lingerie Launch!

Dita Von Teese strikes a pose as she attends the launch of her new lingerie line Von Follies at Debenhams on Wednesday (November 28) in London, England.

“Getting ready to launch my Von Follies lingerie @debenhams, in a bugle-beaded version of my overwire bra,” the 40-year-old burlesque beauty wrote on her Twitter account.

PHOTOS: Check out the latest pics of Dita Von Teese

The day before, Dita attended the 2012 British Fashion Awards in a gorgeous Jenny Packham dress.

FYI: Dita is wearing a custom Dita Von Teese collection dress, Christian Louboutin shoes, Valentino clutch, a Dior ring, and vintage earrings.

10+ pictures inside of Dita Von Teese at her Von Follies lingerie launch…