Caitlyn Jenner Announces Partnership With MAC Cosmetics & New Lipstick

Caitlyn Jenner looks glamorous in a shimmering gold gown in a new ad for her collaboration with MAC Cosmetics.

The 66-year-old former Olympian is set to launch a limited-edition lipstick with the makeup company, with 100 percent of the proceeds going to the MAC AIDS Fund Transgender Initiative. She opened up about her inspiration behind the campaign and advice she’s gotten from the Kardashians.

On why she chose to partner with MAC: “Before I came out, the impression I had of MAC was, ‘That’s quality; that’s the good stuff.’ Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues.”

On why she named her lipstick color Finally Free: “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”

On the importance of presentation: “As a guy, I never took presentation as that important, because I didn’t care. I didn’t care about clothes; didn’t like guys’ clothes, never really bought clothes. I’d have my wife buy my clothes – if I was married at the time. But now, it’s just the opposite. I really enjoy the whole process. I had to do it in the closet for so many years, now I can actually do it and go out.”

On being inspired by the Kardashian women: “They take their appearance very seriously. They always look good. They always do their makeup well. They really understand how to dress, even if it’s everyday stuff. And to me that’s inspiring, because it’s a lot of work.”

On advice she’s gotten from Kim Kardashian: “Kim has been great at giving me advice, just by saying, ‘Ok, if you’re going to do this, you’ve got to rock it. You cannot go out the door unless you’re put together. I’ll do whatever I can to help you, but you’ve got to take it seriously because, if you get that one bad photo, they’re going to use it forever. So don’t give them that ammunition.’ And I’ve had that, boy have I had that.”

Read the whole interview on MAC’s website.

Caitlyn‘s new lipstick launches on April 7th.