Zoe Saldana Launching Digital Media Brand To Empower Latinos!

Zoe Saldana is launching a brand new venture – a digital media company that will focus on empowering Latinos!

The 39-year-old Guardians of the Galaxy star’s brand will be called BeSe, according to THR. The company, whose name originates from the Spanish and English verb for “to be,” will focus on content targeting millennials and Gen Z Latinos. BeSe will debut by the end of 2017.

PHOTOS: Check out the latest pics of Zoe Saldana

“Latinos are a growing community in America, but Latino stories have remained historically marginalized,” Zoe expressed in the press release. “I’m so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America. I’m grateful to partner with Daniel, Monica and Plus Foundry so that more voices can be heard and empower others to actively create their own futures.”

Pictured: Zoe speaking at the WORLDZ Cultural Marketing Summit 2017 at Hollywood and Highland on Monday (July 31) in Los Angeles. Also in attendance were Borns and will.i.am.