Hugh Jackman & Laughing Man Coffee Want You to 'Make Every Cup Count'

Hugh Jackman brought his Laughing Man Coffee company to the 2018 SXSW Film Festival!

The 49-year-old Greatest Showman actor stopped by to discuss how social entrepreneurs can inspire change at his company’s “Make Every Cup Count” Launch Event at the G’Day USA Australia House on Monday (March 12) in Austin, Tex.

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“When I started @laughingmancoffee I just wanted to keep the promise I made to my friend, Dukale,” Hugh captioned the Instagram video below. “Never, in my wildest dreams, did I think I’d be premiering our new commercial today or that Laughing Man is now available in recyclable pods sold all around the U.S. and online.”

“Every person has the power to make a difference,” he added. “It can be as simple as supporting products like this which also give back, are Fair Trade Certified and have a mission to make the world a better place. Thanks for taking the time. HJ @keurig #MakeEveryCupCount #coffee.”

Hugh opened his New York coffee shop back in 2011. Watch below to learn more!