Emma Roberts, January Jones & Jaime King Celebrate Beats by Dre for Violet Grey Launch!

Emma Roberts keeps it chic and casual while posing for a photograph at the Beats by Dre for Violet Grey Launch Party on Wednesday (July 11) in Los Angeles.

The 27-year-old American Horror Story star was joined at the event by January Jones, Jaime King, Lena Dunham, Erin Foster, Emmy Rossum, Alice Eve and Melanie Griffith.

Beats has created a limited-edition run of headphones to gift the guests, bearing a graphic created by Grey. The company is also hosting a sweepstakes on Instagram running Thursday until Sunday where followers can win a pair of the custom headphones, according to WWD.

“Beats has always been on our list of brands we love,” said Violet Grey founder Cassandra Grey. “I’m a marketer at heart and the story of how Dr. Dre and Jimmy Iovine marketed the headphones through sports culture really inspired me. When it comes to curating nonbeauty products we think about what brings us joy, what’s convenient and what could most benefit our lives. Headphones are one of those accessories that have become a staple in our wardrobes. They’re a necessary luxury.”

FYI: Emma is wearing Jimmy Choo shoes. January is wearing a Maje top and Levi’s jeans. Jaime is wearing Alice + Olivia. Emmy is wearing a Carolina Herrera dress, Dana Rebecca Designs earrings, and is carrying a Christian Louboutin handbag.