Aug 06, 2019 at 2:17 am

Bebe Rexha Partners With Bebe for New Self-Love Campaign

Bebe Rexha is sharing an important message with her latest campaign!

The 29-year-old “Harder” singer teamed up with Bebe for the empowering national marketing campaign “Bebe Loves Bebe.”

PHOTOS: Check out the latest pics of Bebe Rexha

The brand’s Fall 2019 campaign was created to celebrate the powerful idea of loving and accepting yourself, feeling incredible at any time, all the time.

It will debut throughout the U.S. on social, out of home, and in print with the launch of Vogue’s September issue.

The campaign was inspired by Bebe, her honest unveiling of the fashion community, and their injustice when she was nominated for a Grammy earlier this year. In an Instagram video, she called out designers who failed to dress all celebrities, and those who do not fit a “runway size.” Bebe urged women and men to love their bodies and feel beautiful at any size, hence the campaign hashtag, #LoveYourself.

“It’s incredible to be part of this bebe campaign, it’s not only about me loving the brand, but more importantly about me loving myself!” Bebe said. “I hope to inspire and empower women all over the world with this message of self-love, I believe it is super important. I grew up wearing bebe, it was the coolest piece of fashion you could have, so to be able to mix fashion and my music is so fun.”

15+ pictures inside of Bebe Rexha‘s campaign…

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