Tom Brady Announces Launch of 199 Productions Company

Tom Brady is getting into Hollywood.

The 42-year-old NFL player took to Instagram on Monday (March 9) to announce the launch of his new company 199 Productions, a global multi-platform content company to develop original premium content including documentaries, feature films and television shows.

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Tom named the company after he was drafted by the New England Patriots as the 199th pick in the second-to-last round of the 2000 NFL Draft.

For the company’s first project, Tom teamed up with Avengers: Endgame directors Joe & Anthony Russo and their AGBO Films’ non-fiction group, Wonderburst, to produce Unseen Football.

The feature is “described as a fast-paced, incandescent big-screen 3D adventure documentary designed to take viewers into the invisible realms of football, guided by the most successful quarterback in NFL history,” Deadline reports. “The docu will be a love letter to his sport and Brady will introduce innovative aspects of the game at every level – high school, college, NFL – isolating plays on screen and examining them from the cellular to the macro level.”

“I’m excited to be working with Joe and Anthony Russo and their team at AGBO Films, whose creative vision and unrivaled storytelling has revolutionized the industry,” Tom said in a statement. “I’m humbled to have the opportunity to partner with them to bring Unseen Football to the big screen and tell this story in a way that has never been done before. I believe in the essence of teamwork, and I have no doubt, our team will create the most magical experience for people to enjoy.”

Unseen Football does not have an official release date yet.