Feb 12, 2023 at 6:23 pm

'Clueless' Super Bowl Commercial 2023 for Rakuten: Alicia Silverstone Is Back as Cher! (Video)

Alicia Silverstone is back in action as Cher Horowitz from Clueless!

The 46-year-old actress reprises her iconic role in the Rakuten 2023 Super Bowl commercial, airing on Sunday (February 12) during the big game.

Keep reading to find out more…

“When Rakuten asked me to do it, I thought it was a really smart idea — like, completely perfect — because Cher is one of film history’s most iconic shoppers,” Alicia said.

“Rakuten would really appeal to Cher because she’s getting cash back for doing her favorite activity, right? Um, duh! I just had to get over the voice in my head that I was going to screw it all up and be terrible and just go for it. I did and it was so fun. I loved it — I truly didn’t want it to end.”

Watch the commercial…