14 Mattel Movies in Production for Beloved Characters & Toys Like Barney, Polly Pocket & More - Every Project & Cast Revealed!

Barbie sequels

“Barbie, as a brand, has many different iterations. The product lines of Barbie is a very broad brand. In addition to the main Barbie figure, she has family, she has a lot of elements around in her universe. It’s a very rich universe… It’s a very broad and very elastic brand, in terms of opportunities. At the outset, we’re not saying, ‘Okay, let’s think already about movie two and three.’ Let’s get the first one right and make that a success. And if you do that, opportunities open up very quickly, once you establish the first movie as a successful representation of a franchise on the big screen. Successful movies lend themselves to more movies. Our ambition is to create film franchises,” the CEO said to Variety.