Kate Hudson's Hair-Brained Idea

Kate Hudson holds hands with her son Ryder as they go with his friends for a play date in New York City on Wednesday.

Kate Hudson and her stylist, David Babaii are launching a line of hair products that are not tested on animals. The proceeds of which will benefit the wildlife conservation organization, WildAid.

The 29-year-old actress hopes the venture will eventually expand into a skin care and color cosmetics.

Kate recently went to Africa to film commercials for the new line and said that seeing the animals up-close only reaffirmed her interest in developing the cruelty-free, environmentally friendly hair care products.

“We’re trying to come up with a way to make a product that everybody could get and afford – and actually make it a conscious product,” Kate said. “I’m not preaching about the environment, I’m just trying to educate people.”