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Beyonce: H&M Summer Collection's Newest Face!

Beyonce: H&M Summer Collection's Newest Face!

Check out this new promo image from Beyonce‘s campaign for H&M’s summer collection!

“I’ve always liked H&M’s focus on fun and affordable fashion,” the 31-year-old entertainer said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,”

“What makes these pieces even more special is that Beyoncé herself had input in the designs, and they are full of her own personal style,” H&M head designer Ann-Sofie Johansson said about the collaboration.

Bey‘s campaign images were shot in the Bahamas by Inez van Lamsweerde and Vinoodh Matadin – look out for the full campaign to be released in May!

Bigger picture inside…

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beyonce hm summers newest face 01

Credit: H&M
Posted to: Beyonce Knowles

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  • S

    Very pretty shoot.

  • sorella

    As if Beyonce has even worn or would wear H&M!!! Bad person to pick as the face of H&M if you ask me (plus her style is not for everyday people and often borders on strange).

  • Jim

    cause her closet is all H&M right?

  • Mandy

    My gosh, when has she ever worn something from H&M…it’s amazing how the world functions, famous people with lots and lots of money get free stuff and are given jobs on a silver platter, yet regular people with education struggle to even get any job…i’m sure there are better looking girls around the world who would have deserved to be the face of such a big company…but we’re talking about the queen of all queens who thinks she is better than god so no surprise…

  • Truth is

    So does this mean her tacky so called designer fashion line House of crap have been shut down?? Wouldn’t this be a conflict of interest for both if not?

  • Susie

    They will have to make a especial size for the clothes Beyonce has to promote.

  • offtheproperty

    She’s essentially a “covered” woman anymore, being humiliated into submission and self-loathing by her muslim rapper thug “husband.”
    I use “husband” in quotes bc in our good, Western, Judeo-Christian societies, the word husband denotes a man who looks out for and attends to the material and spiritual needs of a woman, his wife.
    While in this, as in all muslim thug marriages, the husband simply threatens and extorts the wife into bending to his merciless will.
    Bey & Jay: The worst of us.

  • um

    But where is HER fashion line House of Derione? Why don’t these celebs wear their own things? Or was it for, publicity and money making scheme?

  • fashionista

    H&M is a great resource for stylish and creative women. You can create a great cool look. It would have been better to chose someone a bit less unknown but with really creative style.

  • me

    MADONNA did it better.

  • Oh Yeah!!!

    Looking fab bey! Poor rihanna can only design garbage bags and ugly clothes!

  • EndOfTime

    She looks so pretty. Kinda like in her Destiny’s child days..

  • Cate

    Good for Beyonce. This woman truly is building an empire!

  • Iva D. May

    my friend’s aunt makes $74 every hour on the computer. She has been out of a job for five months but last month her income was $14392 just working on the computer for a few hours. Read more here,

  • mini

    Yeah she helped design the clothes lmao, just like she writes her own music!

  • Di

    @fashionista: completely agreed! Don’t dislike beyonce but she’s no right for the job…

  • Dawn