Jessica Alba Set to Mentor Start Ups on 'Planet of the Apps'

Jessica Alba flashes a smile after a shopping trip at Westfield Mall on Thursday (September 1) in Century City, Calif.

The 35-year-old actress and entrepreneur recently announced that she will be mentoring start ups as part of Apple’s upcoming unscripted series, Planet of the Apps.

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The Honest Co. co-founder joins previously announced mentors Gwyneth Paltrow, will.i.am and Gary Vaynerchuk.

“As a mentor on Planet of the Apps, I’m looking forward to meeting entrepreneurs looking to address a problem with an innovative solution, and to help them realize their vision. I can’t wait to see the ideas the app developers bring to the table,” she told THR.

20+ pictures inside of Jessica Alba out and about…