Selena Gomez Teams Up With Her Best Friends For 'Puma' Strong Girl Campaign!
Selena Gomez recruited her closest friends to help debut her SG x Puma “Strong Girl” collection.
The 26-year-old singer and actress teamed up with the brand to design their first collection together that has “strength” stitched into every piece.
The line was influenced by Selena‘s signature style and her desire to make other girls feel empowered and strong, no matter their shape or size.
“I think it’s important for girls to know the strength in everything, their identity and their soul, lies within themselves. And too much today you give that away so easily, from social media to school or relationships. And I think it’s important—I want to remind girls that they’re perfectly strong the way they are,” Selena told Elle.
And who better to model the line than her real life BFFs?
Selena added, “I mean, all of my friends have way different body types. It’s beautiful. I don’t have friends that are all the same size or anything. I understand women’s bodies more from my friends, because of the way that they dress and what fits them.”
The collection is set to drop on December 12th.
Check out all the photos from Selena‘s Puma campaign below…