Ian Somerhalder & Nina Dobrev: The CW's New Tagline is 'TV Now'

The Vampire Diaries stars Ian Somerhalder, Nina Dobrev, and Paul Wesley star in a new ad campaign for The CW, unveiling a new tagline, “TV Now”.

“One of the things that we kept hearing was that this is a generation of people who say, ‘I know what I want, when I want it, how I want it, and I want it now,’” CW executive vp marketing and digital programs Rick Haskins told THR.

New on-air and online spots tying in the new tagline will feature The CW’s new fall shows, including Arrow, Emily Owens, M.D. and Beauty and the Beast.

WHAT DO YOU THINK of The CW’s new tagline?