Mattel Announces 'Creatable World' Gender-Neutral Doll Collection

Mattel is expanding its line of dolls!

The Barbie makers announced the Creatable World collection on Wednesday (September 25), their new collection of gender-neutral dolls.

“In our world, dolls are as limitless as the kids who play with them. Introducing #CreatableWorld, a doll line designed to keep labels out and invite everyone in,” Mattel wrote on Twitter.

“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels. Through research, we heard that kids don’t want their toys dictated by gender norms,” said Mattel exec Kim Culmone.

Watch the announcement post inside…