How That Jake From State Farm Moment Happened With Travis & Jason Kelce's Mom, Donna Explained - Ryan Reynolds Is Involved, Taylor Swift Approved!

One day before the game, Ryan Reynolds hopped on a Microsoft Teams meeting to discuss a special guest in the Kelce family suite for the Eagles-Commanders game.

Travis Kelce’s older brother, Eagles star Jason Kelce, was set to play that day.

According to THR, Ryan’s marketing company, Maximum Effort, which specializes in launching campaigns centered around viral moments, realized that there was an opportunity to create a viral moment with Donna Kelce, after social media exploded seeing her sit with Taylor Swift one week before.