Ben Stiller & Steve Martin Question Their Acting In Super Bowl 2023 Commercial For Pepsi Zero Sugar

Ben Stiller and Steve Martin are always acting, or are they?

Both actors will have their own Super Bowl commercials for Pepsi Zero Sugar’s “Great Acting or Great Taste?” campaign.

Keep reading to find out more…

“It’s been great fun to collaborate with Pepsi, and the entire crew and creative team on this spot,” Ben said. “I think the idea of whether or not an actor actually believes what they are saying when they do a commercial is a fun idea to play with. Though there is really no question Derek Zoolander believes what he is saying, even though he doesn’t know what it means.”

Ben starred as the male model Derek Zoolander in the 2001 comedy Zoolander.

“I love that I’m working with my mortal enemy, Ben Stiller,” said Steve Martin. “Doing a Pepsi Zero Sugar Super Bowl commercial is an honor next only to being a Quarterback – no tackling.”

“Consumers today are skeptical towards advertising, often unsure of what is real and what is just acting, which is magnified on advertising’s biggest night, the Super Bowl, when brands bring in actors and celebrities to help pitch their products,” said Todd Kaplan, Chief Marketing Officer – Pepsi. “Since we just launched our upgraded Pepsi Zero Sugar product with a new and improved taste, we wanted to flip this norm on its head, stoking a conversation about what is real and what is acting with two iconic actors in their own right.”

“In this epic new ‘Great Acting or Great Taste?’ campaign, Ben and Steve humorously blur the lines between what is real and what is acting while unveiling the most simple truth of all – the only way to really know is to try it yourself,” Kaplan continued. “We at Pepsi are putting our money where our mouth is, giving away up to 10 Million free bottles of Pepsi Zero Sugar empowering fans everywhere to truly taste it and decide for themselves.”

The commercials will air live at the 2023 Super Bowl on Sunday, February 12.

Check out who will be performing and singing the national anthem at the 2023 Super Bowl.