Jessica Alba's Honest Company Launches a Social Goodness Timeline

Jessica Alba‘s hair gets swept away by the wind while heading to her office building on Thursday afternoon (April 3) in Santa Monica, Calif.

The 32-year-old actress launched a brand new initiative with The Honest Company that day and it is something that she is “very proud” of doing.

The Honest Company will be launched a social goodness timeline on Honest.com to offer customers a close-up look at the brand’s major goodness milestones, behind-the-scenes giving, and dedication to sustainability in all aspects of the business.

“We really want to help people and see that we are making a difference,” Jessica said in a statement. “It’s not just money we want to give. We want to put our time into directly helping families in need.”

FYI: Jessica is wearing Matt Bernson shoes.