Gwyneth Paltrow & Goop Partner With Netflix For Original Programming

Gwyneth Paltrow and her lifestyle and wellness company Goop are teaming up with Netflix!

The partnership will help the brand expand its original content efforts with a new docuseries in the works, according to Variety.

The show is set to hit Netflix this fall with 30-minute episodes hosted by Gwyneth, the site’s editors and chief content officer.

The team will reportedly utilize experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.

“We were speaking to the platform question, and where our people are. They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that,” CCO Elise Loehnen explained.

Goop also announced an exclusive podcast partnership with Delta Air Lines and plans for more programming centered around beauty, food, and books.