Camila Mendes Opens Up About Urban Decay Partnership

Camila Mendes wears a jean jacket and a floral face mask while picking up a coffee on Wednesday (July 1) in Los Angeles.

The next day, the 26-year-old Riverdale star stepped out to walk her dog while wearing a “Latina Power” t-shirt.

Camila recently opened up about her new role as a global brand ambassador for Urban Decay.

“When Urban Decay approached me earlier this year, I partnered with them out of admiration for their ethos and their reputation for celebrating individuality. Since then, so much has happened in the world, and my partnership has taken on a deeper meaning,” she told Elle.

“Now more than ever, I feel strongly that we must always support and endorse brands that do the work to become effective allies of the Black Lives Matter movement. The fight for racial justice calls on every individual, every community, every business, and every industry to evaluate their role in systemic racism and take action against it,” Camila continued.

“Urban Decay has pledged to employ more Black models, creatives, and photographers and has donated to Black Lives Matter and Black Visions Collective,” she added. “As an Urban Decay Global Citizen, I will help ensure the accountability of this pledge through their actions and mine. Beauty comes in all shapes and colours, and it’s imperative that we see that reflected in the beauty industry. It’s important to support brands that actively do the work to be inclusive.”