Reese Witherspoon Launching Lifestyle Company in 2015!

Reese Witherspoon chats with her pal as she makes her way to a restaurant for lunch on Monday (March 17) in Brentwood, Calif.

The 37-year-old actress just announced that she will be launching a new lifestyle company in 2015!

Reese has enlisted C. Wonder president Andrea Hyde as the chief executive officer of the upcoming unnamed brand, WWD reports.

The company “will emphasize Witherspoon‘s Southern roots and personal style.”

Lifestyle companies are popular! Gwyneth Paltrow and Martha Stewart both have brands, and Blake Lively has also begun working on her own company.

FYI: Reese is wearing a Sea dress and the Elizabeth and James Cynnie Sling.

10+ pictures inside of Reese Witherspoon out to lunch…