VIDEO: Lady Gaga To Star In Tiffany & Co.'s New Campaign Debuting At Super Bowl 2017!

Lady Gaga is officially the new face of Tiffany & Co.‘s new fashion jewelry collection, Tiffany HardWear!

The 30-year-old entertainer will star in the brand’s 60-second short film that will premiere live during the 2017 Super Bowl on Sunday.

PHOTOS: Check out the latest pics of Lady Gaga

The campaign was created by former Vogue creative director Grace Coddington and features Gaga talking about empowerment and her own creative journey.

“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” Gaga said in a statement. “To me, Tiffany represents timeless American jewelry.”