Rosie Huntington-Whiteley Announces Charity Initiative for New BareMinerals Lipstick

Rosie Huntington-Whiteley looks chic while posing for photos at the launch of BareMinerals‘ new BarePro Longwear Lipstick on Wednesday (January 16) in Beverly Hills, Calif.

The 31-year-old model took to her Instagram to announce that there’s a charity initiative attached to the new lipstick.

“To celebrate the launch of the new lip-loving, vegan BAREPRO Longwear Lipstick, I am kicking off the @bareminerals Chain of Good, which encourages all of us to share a little positivity by tagging someone who has been a force of good in your life,” Rosie wrote on her account.

“From January 16 through January 21, for the first 1000 Instagram posts with the hashtag #GoodThatLasts, bareMinerals will donate $10 for each post to women’s charities that encourage mentorship, entrepreneurialism and education,” Rosie added. “I am tagging my fellow @bareminerals ambassador @haileybieber who is as beautiful on the inside and she is on the outside. Keep the chain going!”

FYI: Rosie is wearing a The Row outfit, Jimmy Choo shoes, and Vhernier jewelry.