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Abbey Dawn: Avril Lavigne's New Clothing Line

Abbey Dawn: Avril Lavigne's New Clothing Line

Rocker chick Avril Lavigne is teaming up with retailer Kohl’s to launch her own clothing line in July, reports USA Today

The juniors’ collection, named Abbey Dawn after Avril‘s childhood nickname, will be “a lot of hot pinks and blacks and stars and purple and zebra. Basically, everything I wear. I have a very particular style. I want it to be available to a lot of girls, and I want it to be affordable. I walked through (a Los Angeles) Kohl’s the other day and said, ‘Oh, when my line is here it’s totally going to stand out.”

Proving she’s more than just a performer, Avril added, “I actually am the designer. What’s really important to me is that everything fits well and is well-made, so I try everything on and approve it all. I’m making sure that I think people in their 20s are going to wear it because it’s going to be a sexy fit, not just, ‘Oh, T-shirts and hoodies.’ The hoodies are slimming. It’s not a thick, bulky material.”

Pieces from Abbey Dawn will range from $24 to $48.

And fashion isn’t the only new venture Avril, 23, is pursuing. Says Lavigne, “I want to — it’s just going to sound crazy, but I’m going to make it happen — I want a film career,”

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Photos: Gareth Cattermole/Getty
Posted to: Avril Lavigne

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  • kiki

    I guess everyone gets a fashion line these days…

  • yeahhh

    1st!

  • the_original_nika

    whats up with the damn clothing line, that everyone is doing… nice price though.
    all this singers think they all can be actors, they must think its easy ugh…

  • Joanie

    the jonas brothers are going on tour with herr xD
    wii :)

  • Rayt

    JJ makes the best typos. Ling, love it.

  • http://yo avril lavigne

    Avril Lavigne is just 15 years old.

  • Cranium

    nothing special, i see loads of people dressing like her everyday, in fact, she dresses like them. last time i checked, she’s been having that stupid hair style/dye job for years. *yawns*

  • waki

    i agree all the singers think that they can act they think it’s easy. acting is like a gift just like singing not everybody can act or sing.

  • [☆F a m o u s☆]

    her music career’s failing. what makes her think people want to wear her clothes?

  • lola

    Yeah. She has a very unique fashion sense. It is called Hot Topic.

  • helen

    i bet its all 14 year olds who like to talk about death and smoke pot who wear this

  • Mandy

    Thats soo cool. Avril clothing line ?! So buying it. I love her style… its awesome ! Rock on Avril <33

  • Gaki

    I like the way she dresses; it’s cool. However, after destroying the image of herself which she worked hard to made, I think no one’s that interested in her anymore, besides those who are really hardcore fans…

    I don’t think it’s unique though, because you can actually see a lot of these at Hot Topic, and besides, the only reason it stands out is because not everyone wears something like this everyday, or they don’t sell this everywhere. Especially at Kohl’s? I doubt it.

  • apryl

    the way she dresses now is totally awesome and i know her line will be the same..i cant wait to buy her stuff

  • Me

    Yea, everybody! Be original and dress just like Avril! -_-

  • me

    i think it’s realy cool.. cuase she has a really cool style and it looks great on her…. the other people that wear that style they’re HER copies… and people with a cool style will buy her stuff
    ROCK ON AVRIL!! :)

  • Linpin

    Hysterical!! What a sell out!! I remember when she 1st came out with her stupid ties, and sh*t and she used to b*&tch about all the little girls copying her, and how she hated it!!! LOSER!!!

  • Sadie..xox

    Omg!! I love Avril.. I am SOO pumped!! <33 Peace Out!xox

  • Sadie..xox

    Leave’er alone!! [-_-] I know that the gurlfriend song kinda wrecked her.. and her trying to do screamo at the end of ‘i dont have to try’ is a lil over the top- but cummon.. she rox my sox!! I still louv yeh Avril<33

    &The people that wuld like go n buy her whole outfit r dumb cause thats like copying her but just getting a few cool things to mixx in wit ur outfits adds a lil bit a sumting different!! ROCK ON AVRIL! :)

  • http://www.orkut.com Gabriela

    I’m from Brazil !
    but, I know say english !!!!!!!!!!!!!!!!!!!!!³
    now, saying in portuguese
    oie pouvinho

  • Tiny_one

    I think it’s an awesome idea everyone dresses like her anyway so why not have her own clothing line she rocks so does her music and her fashion sense is awesome to.

  • Michelle

    lol! I WISH IT WAS ON ARGENTINA! I LOVE HER STYLE SO MUCH AND I WOULD LOVE TO BE ABLE TO WEAR EVERY SINGLE PIECE OF HER CLOTHING! T__T

  • http://yahoo Allie

    i love the way she dresses

  • Punk-Avril lavigne

    Hi! First i wont to say thank you to youre mother and father beacuse they have born you :-)

    And so thank you very much for youre new colection i love you so much_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

    Kiss from me (L)

  • amanda

    yes finally!!!! i hope she will have it on her website too! so people like me that doesn’t live in northamercia also can buy it!! because i live in sweden, and i would just love to even have a little button designed by her!! please make it available for people in the whole wide world!!! luv ya avriiil! cant wait til 26 june!! :D <3<3<´3<3

  • rosie

    You rock avril!!
    cant wait til 29th may get to see you sing live will be so good!!
    also cant wait for the clothing line to come out !!
    Keep it up avril!!

  • Giulianne

    Finally! I like so much her style… I love her!
    Annd, I’ll avril IN BRAZIL!!! Whith her clothing line! xD
    Everyone will!!

    “thas the way it is…”

    kisses.. Bye ;*

  • rachel

    Hi!! I`m from spain,i speak spanish but i study english,I love avril,i`m her fan number one!! contest please

  • Candace

    k, I saw Avril live tonight @ HSBC and I love her style, and was all like ‘I want that.’ Then I come on here and hear she’s got a new clothing line. That’s so awesome! And no, it is not copying if you buy it. She is probably going to wear stuff that won’t be sold in stores so that she is still different yet same style. And as for that film career she’s working towards, I say more power to ya =)

  • Malaijah

    Avril is sooo cool! ive listened to her music since i was 7 years old. and now she has a clothing line!! i like Avril soo much evey time i mention her to my mom its like shes gonna flip out!!

  • Elise

    Rock on Avril!!!!!!!!!
    you are the best you can do every thing!!!

  • Elise

    Rock on Avril!!!!!!!!!
    you are the best you can do every thing!!!
    :):):):):):):):):)

  • Sarah

    This is great!! <3<3

    I just got my front row tickets to see her in concert, so maybe I’ll add abit of her style to my vintage wardrobe this summer!

    Also, are all you people f***tarded?

    Avril is nothing close to a pot-smoking werido, and as far a celebs go she is doing mighty fine. At least she isn’t like the Spears sister. xD

  • http://justjarded.com jessica

    avril roxx i’m going to buy all her new clothes!

  • abby

    your new clothing line is awsome and i’m going to use my birthday money to buy your new cloth so i can look just like you.i really wanted to go to your concert but i couldn’t but my friend breanna did she said it was awsome my friends are really big fans and boy so am i.are you friends with jesse Mcarnty and 50 cent and beonce and riahhna and hilary duff and paris hilton and venessa hudgesom and cordin bleu and last but not leest ashley didale.

    your bigest fan abby oh what’s your favorite color? because mines blue!!!!!

  • http://www.myspace.com/shareefah2 sharefh

    WOW .!!! i can’t wait to buy some of your stuff .! some .!!! allllllll your stuff , i really really love your styel its amazing not like the other hollywood stars -__- .!!!

    Keep on rockin AV .<3<3

  • http://avrillavigne.bloggergirl.com/2008/04/origin-of-abbey-dawn.html Courtney Hart

    Hi!

    Just in case you or your readers are interested, I have an Avril Lavigne blog and recently wrote a post that shows the origin (or source) of “Abbey Dawn”, the nickname her dad gave her as a kid.

    http://avrillavigne.bloggergirl.com/2008/04/origin-of-abbey-dawn.html

    :-)

  • del.icio.us

    wow… you people can’t respect anyone can you ?
    Avril has made an immage for herself
    and some people like it and some people don’t
    and if your one of the people that dont
    leave you pointless/jelouse/self-conserned/hate’n/up-tight/selfish/stupid/danm right obsered/loserrrrr/patetic/lameeeee/no-good/retarded/gay comments to yourself ! =D

    urggg
    like if you dont like her then why go on this site
    when you know that its about her line ?
    8-)
    wow, it’s just strange to me thats all 8-)

    anywyas, i like avril and y’know what
    if she wants to try acting then so be it
    and if she wants to come out with an afordable, comportable, unique,
    rock, line of clothing
    then frikking let her do what she wants already !

    And to who ever said that her “girlfriend” song ruined her well actually No it didn’t it was one of the biggest hits of the year
    like honestly think about what your going to say before you say it
    and yeahhh
    this is all coming from a 14 year old who DOESN’T smoke pot and talk about death ?
    so w.e ?
    lame much ?
    and…
    her clothing does look good on her.
    and it can on you too.
    if you let it
    other wise
    just..go away ( =

    Avril go and do what makes you happy ( =
    if that involves this line and music and maybe acting then
    i say go for it !!!
    dreams come true, if you make them happen ! =D

    You will still have fans, and you can still be happy
    and clearly I am one of your fans ! ^^^^
    a pritty danm good one too, if i say so myself !

    Increese the Peace ! <3

    frommm- Kaitlyn !

  • http://yahoo.com Im awsome

    I think the website is awsome. i was just at her concert in winchester yesturday and she was wearing an emo outfit. i wonder if she made it

  • valerina’96

    avril 6 majoooooooooooooooooooooooooooooooooo
    ti amooooooooo ( d bn naturaralmente)….

  • AVRIL ROX

    fuck all you haters

  • gem

    luvin the idea of avrils clothin line, i still luv her no matter how much ppl think she has changed! she rulez i dont mind that ppl wanna copy avril alittle, I mean she wouldnt come out with a clothin range if she wasnt happy with ppl copyin her would she? i luv avril. i’m gonna see her live in may at men

  • Laura MOrales

    I can’t wait!!! your new clothing line is gonna be my whole wardrobe!!!!

  • http://www.iamaturkey.com gODDAMIT!!

    OKay! before I say anything thing else. I’m not trying to defend Avril. BUT GODDAMMIT!
    All you haters piss me off so much, because you say this rude stuff, when you hate her, so then why the h.ell do you waste your time searching and taking the time to write pathetic/newbie comments.
    In my perspective, your all pathetic, jealous wannabe’s who really have no life and need to get over themselves.

    And I’m happy shes getting a clothing line. Hooray!.

    -Pish posh <wannabe;s

  • ts1xlofOoskA

    i really love her styl…she is my idol!____i want to be just like her!!

  • ☺Rocker•chick☺

    She HATES the Stupid Joenas Brothers. She is to cool for them………….
    Right?♦

  • ☺Rocker•chick☺

    Avril i totally want to look like you u totally ROCK!!!!!!!!!!!!!!!!!!!!!☺☻♥

  • Leah

    hmm and by stand out from everything else and be all original she means the top 10 things you can find (and have been able to find for the past 5 years or something) by typing in emo or retro into ebay, urban dictionary, wiki etc or typing emo into google along with the word clothing.
    LOL.
    It doesn’t stand out. It is not unique, that fashion is all over the place. The only thing is that it’s spaced out around the shops. All she is going to do is get rid of most of the regular colors (light yellow for example) and go with pink,black,bright red and bold purple etc.
    She is going to bring all of it together and pack it all in completely over the top like she did when she first came out with her faux punk. 40million bracelets up her arm, 3 wristbands, and spike bracelets, all on one arm. LOL (putting 50 on instead of 1 or 2 does not make you ‘different’ it makes you stupid and like you’re trying far too hard – story of your life Avril)
    She stole her style from somewhere else, so what makes her think she’s original? She has already bastardised and cheapened wearing ties and now she’s going to do it with zebra print etc which is actually still cool and not very mainstream. It’s supposed to be that way. The sheep are supposed to continue wearing their pastel colors, and they are happy too (and happy to). So why change it by looking for what is cool and slightly, slightly edgy and different and giving it to the masses to blindly take up?
    If people want to wear that kind of clothing it is simple to find! If they wanted to be wearing it they would already be wearing it.
    Figures that this poser would go and try to market uniqueness by selling mass produced cheap clothing to 12 year olds who will just buy it because they love her pop music.

  • Leah

    oh and another thing…..
    Not surprisingly she blurts out from the get go, that for her ‘acting career’ (that she bought, just like her ‘modelling career’) she wants to do the darkest meanest grittiest indie , you know?!! like I am sooooo cool and edgy and like totally not mainstream. Indie is cool and I want to be cool. Thus if I do indie, I am edgy and cool.
    hehhe omg I figured it out! WOW look I am good at math. I rock.
    Doesn’t matter that I already did a Hollywood film with Claire Danes and Richard Gere, I can still be a non-mainstream actress who shuns Hollywood. Because the film flopped and nobody actually saw it hahahha! I rule.
    Oh but I’m sure in a few years I won’t need to pretend to be into indie films, anymore. I can say i’ve ‘grown up’ and am ‘just changing my style’ not selling out or anything. Cos h*ll yeah i’m the motherf***ing princess (whatever that actually means, the songwriters told me to say it because it makes me sound cool. The perfect blend of sweetness and bad-ass)

  • Leah.

    oh and another thing…..
    Not surprisingly she blurts out from the get go, that for her ‘acting career’ (that she bought, just like her ‘modelling career’) she wants to do the darkest meanest grittiest indie , you know?!! like I am sooooo cool and edgy and like totally not mainstream. Indie is cool and I want to be cool. Thus if I do indie, I am edgy and cool.
    hehhe omg I figured it out! WOW look I am good at math. I rock.
    Doesn’t matter that I already did a Hollywood film with Claire Danes and Richard Gere, I can still be a non-mainstream actress who shuns Hollywood. Because the film flopped and nobody actually saw it hahahha! I rule.
    Oh but I’m sure in a few years I won’t need to pretend to be into indie films, anymore. I can say i’ve ‘grown up’ and am ‘just changing my style’ not selling out or anything. Cos h*ll yeah i’m the motherf***ing princess (whatever that actually means, the songwriters told me to say it because it makes me sound cool. The perfect blend of sweetness and bad-ass)

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