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Zac Efron in 'At Any Price' - First Look!

Zac Efron in 'At Any Price' - First Look!

Check out the first official photo of Zac Efron in At Any Price!

The film is set in the competitive world of modern agriculture, and ambitious Henry Whipple (Dennis Quaid) wants his rebellious son Dean (Efron) to help expand his family’s farming empire.

However, Dean has his sights set on becoming a professional race car driver. When a high-stakes investigation into their business is exposed, father and son are pushed into an unexpected situation that threatens the family’s entire livelihood.

At Any Price, directed by Ramin Bahrani, will play at the Toronto International Film Festival this fall.

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zac efron at any price first look 01
zac efron at any price first look 02

Photos: TIFF
Posted to: Dennis Quaid, Zac Efron

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  • lou


  • Haber

    What a sexy man :))

  • Buzzy

    Purdy. He’s grown up very, very nice.

  • Chiara

    He won´t come out “At Any Price”

  • Randall

    Professional race car driver? Well almost as funny as Marine. Wonder if he sat on a booster seat to drive?

  • amelia25

    Beautiful Zac!

  • Bite Me

    Another Days of Thunder rip off. Already saw the original thank you try coming up with new ideas.

  • Tom


  • Sheila

    The pretty boy is a mediocre actor

  • UGH

    Same old stare, different costume. He’s so generic. He doesn’t do anything different. Another stupid rom- drama-tear jerker. Gettin’ old, Efron. Bet he did need a booster seat.

  • Sarah

    oh yes a race car driver and hopefully he comes to the premier in Toronto my home town :)

  • My 2 Cents

    @Bite Me: The film is not about racing as a focal point. It’s just part of the plot it’s more about the Father , Son relationship, family busines and the choices you have to make in life that effect that dynamic. It’s just fantastic that it’s showing at The TFF. Zac looks incredible, but he always does to me.

  • kiki

    his acting career is really going nowhere.
    the best he can do now is keep winning those teen choice awards.
    looks only go so far.

  • Diana

    What I don’t understand is why haters always comment when they claim they don’t care about him. Seriously, no one needs this negativity so leave. Zac is amazingly talented and incredibly handsome. He already has a line of projects he’ll be working on so obviously he’s not mediocre.

  • R U sure

    @My 2 Cents you have it down perfect. He is really a hottie here

  • Danuuu

    Good cast, sounds interesting, and the first pics look good.

  • Whatever

    @My 2 Cents: Yadda, yadda, yadda. By the time the movie comes out, it’ll be all about him taking his shirt off and romancing the farmers’ daughter. Same old sh* t. He is being groomed to be a sex symbol. That’s about it.

  • http://Peggy Sue

    I do not understand no matter what he does people have to say something ugly. He really does not deserve it. He is just living his life and not hurting anyone. He is just trying to do what he loves to do. Someone give me one GOOD REASON why he deserve the hate

  • dave Franco

    Another FLOP!

  • Derpina

    Ramin Bahrani is a little unknow to the general public, but is a well respected director, he’s just doing his first “hollywood” movie, people are pointing the film as a kind of “believe in your dreams” cliché, but this don’t seems the main point, as already said here

    It’s too early to complain

  • kami

    sounds like a decent movie to me. but i’m sure the media and tabloids that want to promote zac as getting it on with his love interest on and off screen will make the movie about him and the actress who play his gf in the movie. that’s all they’ll focus on–stuff for the tween girls.

  • My 2 Cents

    @Whatever: Well since you know it all and you saw the movie then I will have to say this. If anyone is going to take their shirt off I’d rather they look like Zac than some ugly dude. Also if Box Office is any indication “Magic Mike ” did pretty well with men without shirts. But I think your Cookoo for CocaPuffs. The story is a drama with an actual plot. The director Bahrani is very well respected and that is why it is being presented at the TFF. I guess when it comes out we will have to see if the film is your plotline or mine.

    R U Sure thanks your always so sweet.

  • just saying

    how many movies do this guy have this year and next year LOL with all this movies he wasn’t even at the list of the most paid actors in hollywood i mean he works without getting paid or what ? or he accept any role it offered to him

  • danny

    @Diana: Talented? *snort*. That’s funny.

  • Kay

    @just saying: He has to take what he can get, which isn’t much by the looks of this.

  • handjob

    he might be somewhat pretty but as an actor—meh–he needs to work on that

  • Tin tin

    zac’s goal as being an actor is not to be the next box office king or be one of the highest paid actors.
    he wants to do good rolls and prove himself to the people in the industry that he is here for a reason.
    he wants to grow and learn about his craft and be a good actor and thats his goal.
    and he is exactly doing the right thing. and i am proud of him.
    haters will allways hate.
    just wait and see. he will show all of you.
    he is gonna go to big places in his career. your people are just jeAlous.

  • Smartphones

    What a good looking man!

  • the true

    tin tin
    yea yea of course he isn’t working for money i believed you LOL
    because actually there is someone in hollywood who doesn’t work for money
    i just wanted to tell you that directors call him to start in their movies because he isn’t paid that much not because of his talent even taylor lautner and robert pattinson who they don’t even have 2 movies next year made the list

  • crrl

    What is with all this hate? This is another movie of his I can’t wait to see.
    And he does look damn good in this pic. I don’t understand how his. acting career isn’t going anywhere and he is his getting steady roles. @just
    saying you sound stupid.

  • kami

    good casting cause zac looks like he could be dennis quaid’s son.

  • Spoken

    @the true: You can insult him all you want, you can call him douche, gay, anything, but you can’t say he is not focused and hardworking, Zac is the only one from High School Musical that don’t released a CD as a singer,and it was not for lack of opportunity, he could have made money from it, he just didn’t it because it was not what he wanted

    He does what he believes, he is an actor that came out from a musical from Disney Channel, he is not a BLOCKBUSTER star like Twiligth, Transformers or Harry Potter guys, your comparison is unfair, and frankly a bit futile, we have Dwayne Johnson in this Top 10 but we don’t have Michael Fassbender, is really all about talent, or about “star power”, “make money”? I’m sure not even you haters know, you just try to down Zac.

    He’s smart, he thinks about “tomorrow” and not “today”, the question is not “working for money” or don’t, is he know perhaps the safest way is the most difficult

  • Spoken

    By the logic of @Tin tin: , Ryan Gosling should give up his acting career, he is not making money like Will Smith, Adam Sandler or even Miley Cyrus, is a real failure as an actor

  • Spoken

    When I say @Tin tin: I mean, @the true:, sorry. lol

  • R U sure

    I can’t believe you idiots are complaining about a movie you haven’t enen seen , and most oy you know nothing about. None of you know how much he gts paid for a movie, and you act like he does them all for free . WRONG
    @ My 2 Cents . You seem to be the only one on here , who at least knows what you are talking about.

  • R U sure

    That should say haven’t seen yet and of you know nothing

  • Dahlia

    @my 2 cents What does coocoo for cocapuff mean?
    does anybody know?

  • Rachel

    Haha, can’t believe the haters here! The movie hasn’t even come out and people have already started saying nonsense about it!
    Honestly, the plot seems interesting to me. Bahrani is an acclaimed director. I hope the movie is good. I so want to see it!
    And Zac looks absolutely gorgeous in this picture!
    Keep working hard Zac.
    Hope to see him at TIFF!!

  • Rachel


    Great post. I hope that Zac keeps working hard and his hard work pays off.

  • Bunnylover

    another film to look forward to. Regardless of what the haters think, he is working well and continually, he has several films to shoot in the coming year. The Lucky One has so far made 4 times it’s costs, so I understand and that is only a flop in fools eyes. He has never said he is in his job for the money, yeah obviously he needs to be paid, but as long as he is comfortable who needs to earn un-spendable amounts of money? He is earning his credibility which is much more important. Wait to see what is still to come, he is early in his career and has plenty of time to get the credit he deserves. And he is still beautiful as well as talented.

  • Oh please

    I agree that he probably isn’t being paid that much these days. In fact, no one on the PaperBoy including Nicole were paid anything…Efron less as he was a replacement for Pettyfer who dropped out to make the Magic Mike movie. Neither good nor bad but it’s true. He changed his publicity team which is good. For his own sake, hopefully he will part ways with his manager (good terms) and get a new agent. A few years ago I would put him in the same realm as Pattinson and Shia for career trajectory burt not now. Efron has slipped down considerably.

  • kami

    i’m not sure that zac changing to a new pr firm (viewpoint) with melissa kates will help his career in any way. i’ve always thought the pr person only does things after the fact, like put out fires and squelch rumors. btw, melissa kates is josh hutcherson’s pr rep too. what zac needs is a really good agent and manager. i have a feeling that zac gets all his work without much help from either. he needs someone who sees how good he is now, and with the right work, how great he can become.

  • amanda

    whats it rated?

  • Aria

    Zac is so pretty its really a pity he stopped growing. He looks so tiny.

  • R U sure

    Zac how nice ! At any Price and Spring Breakers will both premiere at the Venice Film Festival!!!!

  • tina

    @Spoken: You do know he was the only one that had his voice duped in (Drew Seely sang on HSM).

  • Spoken

    @tina: Yeah I know, this is so obvious when we listen the songs from the first HSM, his voice starts very bad and childish, and turns more mature in a second
    But he tried to improve his voice a little, so that he could actually sing in films like Hairspray, High School Musical 2 and 3, and Me and Orson Welles. =)
    Anyway, sing badly isn’t an obstacle to record an album today
    Disney Channel was never a factory of Adeles and Josh Grobans

  • NBTT

    @ comments # 46, 47: Well I hope you 2 also know why Drew Seely sang in HSM 1. Well there were more reasons. Drew was first casted for the movie. The songs were written for the pitch of the voice: TENOR and all the songs were already recorded before Zac disappeared on the scene. Next one Zac’s pitch of the voice is BARITONE, which means is deeper and also a reason why they decided to take the songs that Drew has recorded was the fact that Zac’s voice was changing. And each boy/guy/man/father whatever you call it knows and also all girls / women and mothers out there know that they don’t sound good at this time. With a changing voice to sing would be more than stupid.
    He recorded the songs for Hairspray, HSM 2 + 3.
    Some people here really hate him for everything. Do it better than him. He is on the big screen. He’s doing a great job and he’s still learning and because of that he’s going to be better and better. He is someone who wants to learn as much as possible and to do whatever it takes to get better. He’s not afraid to take risks, doing stuff where he doesn’t feel comfortable. He said it often enough he’s going the hard path and the easy one can everyone go but the least people take the hard one.
    He’s a great role model.
    It would be really finally time if people would stop to hate him. He’s one of the 7 billion people out there nothing more and nothing less, the only difference between him and the most other people out there is, that he doesn’t have a banal job like the rest out there.
    And the price that he has to pay for that is more than enough.

  • D

    @tina well if we goes by @spoken’s logic Which is true eventhough vanessa did sing in the movies she got a record deal becouse she was a disney kid . everybody knows her voice is annoying as hell. even miley’s voice is better than hers. say whatever you want but zacs singing voice is great. he never went down the disney road and record a cd like everybody else does he consentrated on what actualy worth for him. which is acting.
    I cant wait until the day we want be seeng vanessa’s face anymore. count the days it isnt that far.


    Beautiful man.