Rita Ora Stars in Material Girl's Spring 2014 Campaign - See Pics Here!

Check out these new pictures of Rita Ora for the Spring 2014 Material Girl campaign titled “Material Girl Hits Miami”.

“I don’t think there are any rules in the fashion world and Material Girl is wonderful way to really express yourself,” the 23-year-old entertainer said in a statement about Madonna and her daughter Lourdes‘ fashion line.

“Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” Lourdes said. Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”

Also pictured inside: Rita heading to the gym on Tuesday (February 4) in Los Angeles.

Check out a behind the scenes video from the shoot below!

10+ pictures inside from Rita Ora‘s campaign…