Behati Prinsloo Named New Face of Juicy Couture Fragrance

Behati Prinsloo heads across the street to catch a cab in New York City on Friday afternoon (June 5).

The 26-year-old model treated herself to a day out at the spa before going about her day.

It was just announced that Behati is the new face of Juicy Couture‘s new fragrance, I Am Juicy Couture.

“I love what the perfume stands for — the message to girls is to be independent, to be reckless, glamorous, and not apologetic,” Behati shared in a statement.

The new scent rolls out nationwide starting July 1st and will be available at Ulta, Dillards, Macy’s and Nordstrom stores next month.