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Behati Prinsloo Named New Face of Juicy Couture Fragrance

Behati Prinsloo Named New Face of Juicy Couture Fragrance

Behati Prinsloo heads across the street to catch a cab in New York City on Friday afternoon (June 5).

The 26-year-old model treated herself to a day out at the spa before going about her day.

It was just announced that Behati is the new face of Juicy Couture‘s new fragrance, I Am Juicy Couture.

“I love what the perfume stands for — the message to girls is to be independent, to be reckless, glamorous, and not apologetic,” Behati shared in a statement.

The new scent rolls out nationwide starting July 1st and will be available at Ulta, Dillards, Macy’s and Nordstrom stores next month.

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  • skippy

    depending in what context I disagree with two out of two of those statements, recklessness and a non-apologetic attitude should not be condoned.

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