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Adrian Grenier Talks Signing Brand Deals: 'I Don't Want To Be A Tool Of Greenwashing'

Adrian Grenier Talks Signing Brand Deals: 'I Don't Want To Be A Tool Of Greenwashing'

Adrian Grenier sits down alongside Aimee Mullins to debate in a panel on Game Changing Partnerships That Galvanize Social Change held during the 2016 Cannes Lions Festival on Monday (June 22) in Cannes, France.

“I can’t just be a spokesperson [for a brand], I have to authentically live the advocacy I am preaching,” the 38-year-old Entourage star expressed at the panel (via The Guardian). “I have to do enough research… to know what I am talking about so I can challenge them. I don’t want to be a tool of greenwashing. I want to make sure those partnerships are real.”

“We all have access, [it's the] information age… the truth is hitting us in the face every day,” Adrian continued. “In capitalist culture where companies, corporations, are citizens they have as much of a social responsibility as any of us humans. PR companies are always looking to build the authenticity of a brand. [But you] cannot be authentic if you see the problems around the world and do nothing.”

Also pictured: Adrian attending the Symposium Stockholm VIP Dinner & Party at Atelier with Icona Pop on Thursday (June 11) in Stockholm, Sweden.

10+ pictures inside of Adrian Grenier and Aimee Mullins at the 2016 Cannes Lions Festival

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Credit: Bingo Rimér, Marc Piasecki; Photos: AKM-GSI, Getty
Posted to: Adrian Grenier, Aimee Mullins, Icona Pop

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