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Budweiser's Super Bowl 2017 Commercial Focuses on Immigration - Watch Now

Budweiser's Super Bowl 2017 Commercial Focuses on Immigration - Watch Now

Budweiser’s 2017 Super Bowl commercial does feature their classic Clydesdales, but this year, the brand decided to focus on immigration.

“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue [to] strive for their dreams,” Anheuser-Busch’s vice president Ricardo Marques said.

“When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history. Adolphus Busch is the hero of the Anheuser-Busch American dream story, which makes him the perfect protagonist,” ad executive Mike Byrne added.

In the commercial, we follow Adolphus Busch‘s journey to America in the 1800s from Germany. Watch below….

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  • Cruizin1960

    And the point here is what? That immigrants enter the country legally? That even white Europeans faced discrimination when they came to America? What? It is a nice story…one of assimilation and achievement. Are you trying to make it controversial because it is about immigration?

  • disqus_KwgiMZNJ54

    i think they’re trying to remind others that most of us have immigrant family members, if you look back. and if these same sort of discriminatory behaviors we see now had won in the past, then some might not have been able to call themselves american.

  • Cruizin1960

    What discriminatory behaviors? There are very few Americans that have a problem with legal immigration…with people who come to this country for the right reason…who want to assimilate into our society and not isolate themselves within their own “community”…

  • Cruizin1960

    What discriminatory behaviors? There are very few Americans that have a problem with legal immigration…with people who come to this country for the right reason…who want to assimilate into our society and not isolate themselves within their own “community”…

  • quartzoup

    Lmfao it’s just an alcohol company trying to get more sales using a current issue. They would make more impact if they owned up to their share of the burden in drink driving and domestic violence deaths involving alcohol.

  • disqus_KwgiMZNJ54

    It’s very interesting to hear people like you say that and then experience areas like Los Angeles, where there are “little” towns all over (like little italy, little thailand, etc). People in those communities speak and cherish their own culture and it’s fantastic and fun (to me). As for discriminatory behaviors/actions: the immigration ban that isn’t even sure to be legal, hence the multiple lawsuits filed by state AG’s and failures to comply by ICE, the president’s comments about christian refugees receiving priority, the appointments of cabinet members who regularly ignore the plight of the disadvantaged and make comments such as “It goes back to what I mentioned, the concept of really being active in the Shephelah of our culture—to impact our culture in ways that are not the traditional funding-the-Christian-organization route, but that really may have greater Kingdom gain in the long run by changing the way we approach things—in this case, the system of education in the country.” (Betsy DeVos), I can go on, but I’m sure you get the picture. And while all of that is lovely for christians, we are supposed to be a nation that **separates church and state** But whatever. As long as you’re not being discriminated against, who cares what they’re doing to other people. “First they came for the Socialists, and I did not speak out—Because I was not a Socialist….” I’m sure you know the rest.

  • Cruizin1960

    There is a significant difference between enclaves such as “Little Italy”, “Little Poland”, Chinatown, etc. and what I am talking about. If you go back and research the establishment of these areas, you would see that they did it for a sense of community…of home. The did not do it to separate themselves from “America”. They assimilated themselves into the culture of the country…learning English, sharing their culture openly as they accepted the culture of others. There were no demands to change to accommodate them. That is the difference.

    The PAUSE on immigration was clearly and concisely explained by Secy of DHS today along with what they intend to accomplish in the first 30 days and what would be accomplished in the remaining 60 days. It is completely legal as it went through DOJ for language and legality. It is not discriminatory since there are only 7 countries included when about 40 more could have been. As for the “Christian” comment that people are hung up on — that is actually a reference to the religious minority that has been persecuted, physically abused, tortured and murdered…some of the heinous acts showing up on youtube. Note which states are filing lawsuits….purely partisan…purely posturing. Judges do not rule against the President when it comes to setting immigration policy re admittance to the country in cases related to national security. Their lawsuits will go nowhere.

  • disqus_KwgiMZNJ54

    lol @ the audacity of asking for someone to accommodate you. And i guess i don’t see a difference. I don’t know of any muslim refugees who are refusing to learn English, but I do know second language acquisition is much more difficult past the max ideal window of around 10, which is why I’m sure, it’s tough for you to speak in another language as well. In addition to, ya know, surviving your home being bombed n stuff. Most of whom are muslims. If you want to look at religious minorities though, look at the uyghers and shias, who are in the same boat as christians, but are not good enough to be considered, i suppose?There’s no difference between muslims being persecuted and christians be persecuted. Both groups are human and should not be given priority over the other. In regards to it being completely legal and reviewed thoroughly, I feel there wouldn’t have been an issue with green card holders and other already vetted people if this was done thoughtfully. I mean, if world leaders and the friggin pope are disapproving of trump, how can you turn your ear away? If data shows that ZERO refugees from the banned countries have ever killed anyone in the US, how can you still defend it? There’s literally no point except to feed into fear and further isolate the US from the rest of the world. That is what you were against, no? Demands to accommodate the american lifestyle, demands that everyone speak english even though it’s not the official language? Your way of thinking breeds fear and encourages anti-…anything other that white sentiments.

  • Dorothyzhilton

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  • Sprite
  • racewme

    After reading the comments on this website and others, I am not seeing anything that would indicate this message will result in increased market share. I believe they missed the mark. If they alienate their loyal customer base, this may become known as a major marketing blunder.

    While they may have a few “good job” responses, I don’t believe that this will help sell beer. Maybe the purpose isn’t to sell beer? The fact that this commercial is trending #1 on youtube with such controversial comments should be a concern for InBev. It will be interesting to look at the Bud trend for market share in six months…or a year from now.

  • jarha

    Anheuser–Busch has been involved in a trademark dispute with European beer Budweiser Budvar Brewery of České Budějovice, Czech Republic, over the trademark rights to the name “Budweiser”. Beer has been brewed in České Budějovice (known as Budweis in German) since it was founded by King Ottokar II of Bohemia in 1245.
    —Legal immigrant Bush and illegally stolen name from Czechs—
    Just for info. What they are selling in US looks and taste like colored water called beer.

  • http://www.carlkruse.com Carl Kruse

    This Budweiser ad is going to go down as one of the best (and most timely) in modern U.S history. And in their honor, I’m stocking up the house with Budweiser.
    - Carl Kruse