Rita Ora & Cara Delevingne Team Up to Fight Cyberbullying

Cara Delevingne and Rita Ora pose for a photo while attending the launch of #IWillNotBeDeleted on Tuesday (October 23) at the Mondrian Hotel in London, England.

The new campaign was launched by Rimmel to tackle the issue of cyberbullying. “I Will Not Be Deleted” refers to all the photos that people take down from social media accounts after attacks from cyberbullies.

“I can’t imagine what it’s like for teenagers now,” Rita told WWD at the launch. “You get into a black hole. It’s hard not to read every single comment. Nowadays in the entertainment industry with everyone whom we have lost this year over anxiety and bullying, you just don’t know what people are going through.”

“The comments are the things that should be deleted, not the posts. No one should have to change who they are because of someone making a comment. The people who make the comments are the ones who have to change,” Cara added.