Top Stories

Aunt Jemima Brand Acknowledges Racial Stereotype, Will Change Name

Aunt Jemima Brand Acknowledges Racial Stereotype, Will Change Name

The Aunt Jemima food brand is acknowledging that the company’s “origins are based on a racial stereotype.” The company will be instituting a new name and image.

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release to NBC News. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

Over the years, the brand has faced criticism that they have “perpetuated a racist stereotype that dated to the days of slavery.”

“It’s an image that harkens back to the antebellum plantation … Aunt Jemima is that kind of stereotype is premised on this idea of Black inferiority and otherness,” Riché Richardson, an associate professor at Cornell University, said. “It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse.”

Find out more about Hollywood and the Black Lives Matter movement.

Just Jared on Facebook
Photos: FilmMagic
Posted to: Aunt Jemima

JJ Links Around The Web

Photo of Private: JJ Links Around The Web
Getty Images
  • Is this the next shoe design Kanye West will be releasing? - TMZ
  • This model has been cast as Little Richard in the Elvis biopic - Just Jared Jr
  • Teen Mom 2 star Chelsea Houska has welcomed baby No. 4 - TooFab
  • Get the scoop on Demi Lovato's new TV role - Just Jared Jr