Go Daddy's Super Bowl 2015 Commercial Causes Controversy Over Animal Treatment (Video)

The 2015 Super Bowl Commercials have been slowly rolling out ahead of the big game on Sunday – and once again, GoDaddy’s ad is making headlines.

The ad features a lost puppy who finally finds his way home – with a surprise twist at the end where the adorable lost pup gets sold via a GoDaddy website.

The Today show anchors spent a whole segment showing the ad this morning and they were upset at the outcome – even noting that fans wrote in to say how upset they were by the lack of empathy making light of Internet puppy mills.

The ad also seems to be poking fun at Budweiser’s annual ads, which have featured cute puppies in the past.

In case you don’t remember, GoDaddy is the company behind Bar Refaeli‘s infamous 2013 Super Bowl ad where she made out with a nerdy looking man.

UPDATE: The commercial has officially been pulled – read the company’s statement!