Drew Barrymore Brings Flower Beauty to Beautycon

Drew Barrymore is all smiles while attending the 3rd Annual Beautycon on Saturday (October 1) in New York City.

The 41-year-old went pretty in a pink dress and flower crown as she brought her Flower Beauty cosmetics company to the beauty event.

PHOTOS: Check out the latest pics of

Drew started her makeup company five years ago and avoids advertising her products in order to make them affordable.

Inside the event, Drew took to Instagram to share a pic of the crowds of people outside of her booth.

“Social media was alive and well at @beautycon! Our @flowerbeauty booth felt wonderful. So many beautiful women in one giant arena! #girlsrule #beautyfromwithin #happinessandmakeup,” Drew captioned the below pic.

FYI: Drew is wearing a BCBGMAXAZRIA dress.

15+ pictures inside of Drew Barrymore at Beautycon…