Selena Gomez is a Vision in Pastel Pink While Celebrating Rare Beauty's New Blush Drop

Selena Gomez is celebrating the latest Rare Beauty drop in New York City!

The 31-year-old pop star, actress and beauty mogul expanded her popular beauty brand with the release of her Soft Pinch Luminous Powder Blush.

She organized a party at Studio 525 to show off the new product and to celebrate with fans and beauty lovers on Saturday (April 6).

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For the party, Selena coordinated her look to the hot product. She wore pastel pink and blush tones from head to toe, pairing a jacket with a long-sleeved dress and heels.

Selena slicked her hair back in a sleek style and kept her makeup simple. Of course, her cheeks were radiant!

Rare Beauty‘s new formula follows its massively popular Soft Pinch Liquid Blush, which is a best-selling product with a cult following. It’s available in six shades with a radiant finish. Cheer, described as a light warm pink, is Selena‘s custom shade.

You can currently pick up Selena‘s newest Rare Beauty launch and everything else from the brand at a discount from Sephora. We rounded up some other items that we’re eying during the Sephora Spring Savings Event!

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Scroll through all of the new photos of Selena Gomez in the gallery…