The 19-year-old singer was announced as the first ever fashion director for the brand on Tuesday (April 26).
“Her creativity, confidence and unique sense of style make her a perfect addition to the brand,” Madonna said.
Pia said she “literally died” when Madonna reached out to her.
“I have so much respect for her and she’s really inspired me to have the same confidence that she has to wear whatever she wants to wear, or say whatever she wants to say, because she’s done it and made it so dope,” Pia said.
Pia will be the face of the brand’s marketing campaigns, have creative input on the collections and film an all-access documentary about her life and work on Material Girl with StyleHaul.
Pia also released a new song called “Underneath” on SoundCloud this week. Listen below!