Dec 18, 2015 at 7:30 pm

Sarah Michelle Gellar Launches Baking Company Foodstirs: 'It's Not An Endorsement'

Sarah Michelle Gellar is all smiles while posing for photographs backstage at AOL Studios on Thursday (December 17) in New York City.

The 38-year-old actress sat down to tape an AOL Build session where she talked about her brand new culinary lifestyle brand called Foodstirs, which offers better quality, convenient and delicious products that help families create meaningful experiences in the kitchen.

PHOTOS: Check out the latest pics of Sarah Michelle Gellar

“It’s not an endorsement. It’s my company,” Sarah told E! News. “We’ve been here from the beginning, testing recipes, creating. I have my food handler’s license. I pack the boxes! This has been blood, sweat and tears�”a lot of tears�”to make this happen. But I knew if we didn’t do this someone else would.”