There are influencers, and then there are true Internet forces.
Forbes has identified the most powerful influencers on the Internet in their new yearly ranking, called the Top Creators 2023 list.
This year, the 50 honorees on the list amassed 2.6 billion followers and brought in a haul of an estimated $700 million in earnings, up more than 20% from 2022′s $570 million score.
Brands will spend an estimated $21 billion on creator marketing, up from just $1.6 billion seven years ago, via research firm Influencer Marketing Hub.
The influencers were determined based on their earnings, clout and entrepreneurship, as well as their engagement as indicated by likes, shares and comments. (Click here for a full list explanation.)
The Top 10 list features plenty of familiar faces, but likely some surprises you might not have anticipated.
Find out who the Top 10 Creators are, according to Forbes…
