Sarah Jessica Parker just signed as the new face of the American denim brand Jordache!
The 50-year-old Sex and the City actress will appear in ads shot by Michael Thompson for The Jordache Look and the Jordache women’s collection sold at Wal-Mart.
“An iconic celebrity with an iconic brand,” Jordache president Liz Berlinger described SJP to WWD. “[She's] a real person and she’s approachable.”
SJP added that the brand “has a rich history and I’ve been a fan of Jordache for many years.”
Previous Jordache spokesmodels include Heidi Klum and Elizabeth Hurley. The brand is known for its designer jeans that were popular in the late 1970s and early 1980s, including the high-rise, straight-leg silhouettes.
Can’t wait to see the designs!