Kanye West and adidas CMO Eric Liedtke pose for a photo to celebrate their new partnership on Tuesday (June 28) in Hollywood.
The new patnership, adidas + KANYE WEST, will feature fashion for men and women and will go beyond clothing to also include athletic gear. The brand could also be opening retail stores specifically to sell Yeezy gear.
“This partnership illustrates that anyone with a dream can dream without limitations,” Kanye said in a statement (via CNN).
“Kanye is a true creator who has the ability to see things others don’t,” Adidas CMO Eric Liedtke added. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity.”